ShopBIPOC launches free online marketplace featuring BIPOC small business owners

DENVER, CO (NOVEMBER 17, 2022) — ShopBIPOC has launched a new online marketplace featuring BIPOC-owned small businesses in Colorado. (BIPOC is an acronym for Black, Indigenous, and People of Color). 

Visit to explore the marketplace.

The creation of ShopBIPOC was a response to calls from individuals and businesses who wanted to support BIPOC-owned businesses and didn’t have access to a central marketplace. So, twelve community organizations came together to create the ShopBIPOC platform — an online marketplace where conscientious consumers can shop with Colorado’s BIPOC-owned businesses. 

For the first time, Colorado consumers will have a new opportunity to invest their dollars into businesses owned by BIPOC entrepreneurs in an easy-to-access and shop platform. This holiday season, Americans are expected to spend an average of $932 on gifts, up from an average of $837 last year (Gallup, October 2022). According to the U.S. SBA, Hispanic entrepreneurs comprise 11.1 percent of business owners in Colorado, and BIPOC entrepreneurs comprise 7.4 percent. ShopBIPOC is where Colorado shoppers can buy from nearly 200 local, BIPOC-owned businesses.

“People have a real appetite for buying from local small businesses right now, but they can be hard to identify and find. We care about closing the racial wealth gap and lifting entrepreneurs of color. We created ShopBIPOC to connect local BIPOC-owned small businesses with a wider market.”
Yessica Holguin, Executive Director of Center for Community Wealth Building, one of ShopBIPOC’s twelve founding organizations

This platform also supports these entrepreneurs in establishing and strengthening their digital presence and connecting with new consumers that may have never had access to them.

“ShopBIPOC has been a valuable resource to Xatrucho in many ways, primarily in helping us reach and connect with government offices and organizations that are looking to diversify their purchasing.”
Restaurateur Edwin Sandoval of Xatrucho Concepts

ShopBIPOC is free for business owners to list their businesses and accessible for consumers to shop and explore. 
Visit to learn more and shop!


About ShopBIPOC

Through a collaborative effort of twelve community organizations led by the Center for Community Wealth Building, ShopBIPOC was launched in the Fall of 2022 to connect consumers with BIPOC-owned businesses through an online marketplace.

Media Contact
Yessica Holguin
Executive Director, Center for Community Wealth Building
[email protected]
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