Don’t miss the fifth episode of Jumpstart featuring Ariana Ferwerda, founder of Halfdays, the mountain-ready performance fashion brand designed specifically for women. Ariana dives into how a sharp focus on brand and product positioning has propelled Halfdays to the forefront of performance outdoor apparel. Learn from one of Colorado’s best and brightest as she shares her insights on identifying market gaps and tailoring solutions for lasting success.
Written by: Erik Hibbard