After COVID-19 every company is, in some way, a tech company. Is your company ready?
The pandemic sent massive amounts of business online, but not every entrepreneur was equipped to meet customers there. Digital innovation is more than a website. Colorado’s business leaders need complex models and infrastructure to successfully pivot into the digital world. We’re here to share why these changes are vital to your business and provide resources to support you in making these changes.
We’re working to educate business owners on how to transform their business models to meet the demands of a post-COVID-19 marketplace.
We are doing this by:
- Sharing educational and actionable resources for small business owners that allow them to both learn the steps of digital transformation and implement them
- Bringing Colorado businesses online to the digital new digital marketplace with websites, social media, and a 21st-century strategy for longevity.
- Creating organizational networks to inform and engage members, opinion leaders, and the general public.
What is ‘Going Digital’?
Join Keith Roberts and Tallis Salamation for the first video in our new Digital Readiness & Innovation series highlighting the importance of going digital. The tools and resources are out there for your business to get online, watch this first video the learn the importance of the switch!
Digital Marketing 101
Join Nick Armstrong of WTF Marketing to learn more about the basics of digital marketing, the best platforms to be on, and the tools you need for success. Each platform has different audiences, different monetization strategies, and all work together to advance your business goals. Get watching and get digital.
Social Media Marketing
Join Tallis Salamation and Nick Armstrong to learn more about how valuable Social Media Marketing is for small businesses and ways to get started. From how social media is essentially storytelling to indirect marketing with consumers and timing interactions just right. Don’t miss out on going social and interacting with consumers!
All About Websites!
Getting a website can be a scary daunting thing if you don’t know what you’re getting into. Join our panel of website and digital marketing experts to learn some of the best tips and tricks on how to get started. Additionally, we’ll share just a few of the many free and low-cost resources out there for you to utilize to get started and advance!
Get matched with an expert business advisor.
We have volunteer mentors with a wide variety of experience across many industries, and can match you to someone with experience relating to your unique challenges.
Hire a student to do it for you!
Parker Dewey connects businesses like yours with college students across Colorado to complete projects at an affordable rate. It’s easy to get started!
MasterCard Digital Doors
Mastercard is helping small businesses open their digital doors
Energize Colorado and Mastercard are partnering to bring small businesses resources and education to help them digitally transform and open their Digital Doors.
VOLUNTEERS ARE THE ENGINE OF ENERGIZE COLORADO
We have an active group of 100 volunteers across the State. We’re building a better, more equitable future together.
Michael Nguyen is Co-Founder and CEO at Arcana Capital Group Inc and serves as an Energize Colorado volunteer.